Mooresville, NC — On January 23, 2026, Alpha Prime Racing announced that Jusan Hamilton has been named President, immediately taking charge of the organization’s strategic and operational leadership. This appointment aims to guide Alpha Prime Racing toward sustained growth and stronger organizational foundations.
Hamilton’s Extensive Leadership Background in NASCAR
Jusan Hamilton brings over ten years of high-level leadership experience gained in NASCAR, where he managed extensive operations and complex stakeholder relationships on both national and international stages. His expertise includes contract negotiations, governance, and steering cross-functional teams within high-profile sports environments.
Vision and Priorities Ahead at Alpha Prime Racing
As President, Hamilton will focus on implementing scalable systems and fostering a leadership culture that supports performance and growth. He outlined his initial approach as one based on listening, achieving alignment, and clear execution strategies to ensure a strong, functional team.
Alpha Prime Racing represents an opportunity to build — not just compete,
said Hamilton.
After more than a decade leading operations at scale, I wanted to apply that experience directly within a team environment where leadership decisions translate immediately into performance, culture, and growth. This role allows me to do that.
– Jusan Hamilton
Endorsement from Team Co-Owner Tommy Joe Martins
Tommy Joe Martins, who has led Alpha Prime Racing throughout its seven years in the NASCAR O’Reilly Auto Parts Series — including the era when it was Martins Motorsports, with him as owner and driver — expressed confidence in Hamilton’s leadership. He praised Hamilton’s understanding of the sport and his approach, considering him the right fit for advancing the team.
Jusan has a great understanding of this sport, from top to bottom,
said Tommy Joe Martins, Co-Owner of Alpha Prime Racing.
His experience, mindset, and humility made this decision for me. He’s the right person to take our team to the next level.
– Tommy Joe Martins
Building a Cohesive and Effective Team Culture
Hamilton has emphasized that his early actions will center on defining roles and objectives clearly, fostering an environment where team members can thrive. He considers intentional team-building essential for strong performance going forward.
My priority is building clarity — around roles, expectations, and objectives — and creating an environment where people can perform at their best. Strong teams are built intentionally, and that work starts immediately.
– Jusan Hamilton
Looking Ahead for Alpha Prime Racing
With Jusan Hamilton’s appointment as President, Alpha Prime Racing is positioned to strengthen its operational base and leadership strategy, aiming to elevate its competitive presence in NASCAR’s O’Reilly Auto Parts Series. The leadership transition marks a critical moment for the team’s development and future success.
