Broadstreet Infamous Whiskey has announced its return as an associate sponsor for the No. 15 NASCAR Craftsman Truck Series truck driven by Tanner Gray at EchoPark Speedway in Hampton, Georgia. This renewed partnership highlights the brand’s commitment to the sport and their shared passion for performance both on and off the track.
Rekindling a Successful Partnership with TRICON Garage
The relationship between Broadstreet Infamous and Tanner Gray’s team, TRICON Garage, continues to flourish, emphasizing authenticity, energy, and competitive spirit. This collaboration reconnects the award-winning bourbon brand with one of NASCAR’s leading teams, fostering growth in both the motorsports and spirits industries.
A Proud Appearance in Georgia, the Brand’s Home State
The Atlanta race represents an important moment for Broadstreet Infamous, which is based in Greensboro, Georgia. Known for its strong identity and high-quality bourbons, the brand has gained recognition not only in motorsports but also in professional sports and entertainment, expanding its influence throughout the region.
This race means a lot to us,
said Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey.
I’ve attended races at Atlanta Motor Speedway for years, so bringing our Georgia-built brand here is special. TRICON Garage is a dominant force in the Truck Series, and partnering again with Tanner Gray just always feels right because he’s a class act and a talented driver. It’s exciting — and we’re just getting started.
Tanner Gray Expresses Excitement for the Continued Collaboration
Driver Tanner Gray spoke positively about having Broadstreet Infamous back on the team, highlighting the energy and quality they bring to the partnership.
It’s always great to have them out. They’re a great group of guys. They bring a lot of energy. Their bourbons are top notch, and the team has a lot of fun when Broadstreet Infamous is on board.
Availability and Access to Broadstreet Infamous Bourbon
The brand’s award-winning bourbons are currently offered at selective retailers throughout Georgia, encouraging race fans to seek them in-store or request local package retailers to order via Savannah Distributing. For consumers outside Georgia, products are available for purchase through Broadstreet Infamous’ official website, enhancing accessibility.
Broadstreet Infamous Whiskey’s Motorsport Journey Ahead
This renewed Tanner Gray NASCAR partnership strengthens Broadstreet Infamous Whiskey’s position in the competitive racing world, blending quality bourbon craftsmanship with the high-speed energy of NASCAR. As the season advances, this collaboration is poised to amplify brand visibility and deepen connections with motorsports enthusiasts across Georgia and beyond.
