BlueHighway.ai, a platform innovating waterway infrastructure, will join Rick Ware Racing as the main sponsor for the No. 51 Chevrolet, driven by Cody Ware, in the Autotrader 400 NASCAR Cup Series race this Sunday at EchoPark Speedway near Atlanta. This partnership marks BlueHighway.ai’s introduction of its national initiative to utilize waterways as efficient corridors for transportation and logistics.
Introducing BlueHighway.ai’s Vision for Urban Waterway Mobility
Supported by Standout Management Group, the No. 51 Chevrolet will feature BlueHighway.ai’s branding, including the tagline Urban Mobility. On Water. This reflects the company’s goal to transform underused waterways into high-performance transit routes serving passenger travel, urban freight, and vehicle distribution. The platform offers three main services:
• Blue Journey™ delivers zero-emission passenger transport, connecting airports and city centers with swift and reliable service.
• Blue Parcel™ focuses on waterborne urban logistics, aimed at cutting road traffic and reducing emissions.
• Blue Auto Network™ enables automotive makers and dealers to move vehicles efficiently, avoiding congestion in urban cores.
Leadership Commentary on BlueHighway.ai’s Strategic Goals
Blue Highway is building a water-based infrastructure platform designed to move people, goods and vehicles more efficiently in America’s largest cities. Through Blue Journey™, Blue Parcel™ and Blue Auto Network™, we are activating underutilized waterways as high-performance transportation corridors,
said Tim Ziss, Founder of BlueHighway.ai.
NASCAR provides a national stage to introduce this vision – a modern mobility platform that is scalable, sustainable and built for the next generation of urban growth.
Integration of Electric Vessels and Digital Operations in Mobility
BlueHighway.ai’s infrastructure incorporates advanced electric hydrofoil vessels and integrated digital technologies to serve metropolitan areas with environmentally friendly and efficient transportation. This innovation is expected to reshape how cities approach mobility challenges and sustainability.
Rick Ware Racing Welcomes BlueHighway.ai as Primary Sponsor
We’re proud to welcome BlueHighway.ai to Rick Ware Racing,
said team owner Rick Ware.
NASCAR gives brands a powerful platform to tell big stories, and BlueHighway.ai has a bold vision for the future of transportation. It’s an honor to introduce their vision to race fans this weekend.
Cody Ware’s Preparation and Enthusiasm for the Autotrader 400
Cody Ware arrives at EchoPark Speedway following an impressive performance at the Daytona 500 held last Sunday at Daytona International Speedway, where he led two laps and maintained a strong presence near the front. His confidence remains high as he pilots the BlueHighway.ai-sponsored Chevrolet.
It’s always great to bring a new brand into the sport, especially one focused on changing how cities move,
Cody Ware said.
We’re coming off a strong run Daytona, and I’m looking forward to having the BlueHighway.ai Chevrolet up front again at Atlanta.
Additional Partners and Broadcast Details for the Race
Alongside BlueHighway.ai, the No. 51 Chevrolet counts associate partners Flywheel, Parts Plus, and Jacob Industries. The Autotrader 400 race begins at 3 p.m. EST and will be broadcast live on FOX and SiriusXM NASCAR Radio, providing fans broad access to the event.
Significance of the Partnership and Future Implications
This collaboration highlights how innovative transportation concepts like those of BlueHighway.ai are gaining visibility through mainstream sports platforms such as NASCAR. By aligning with Rick Ware Racing and featuring in a high-profile event like the Autotrader 400, BlueHighway.ai aims to accelerate awareness and acceptance of sustainable waterway transit solutions amid growing urban mobility demands.
