Charlotte Hornets star LaMelo Ball, despite missing out on a consecutive NBA Eastern Conference All-Star starting position, remains a likely reserve selection due to his strong fan-vote history. Alongside his basketball career, Ball is set to launch a new sneaker collection with PUMA inspired by the iconic Fast & Furious movie series, highlighting his ongoing collaboration with the brand known as the LaMelo Ball PUMA collection.
The Evolution of LaMelo Ball’s Partnership with PUMA
LaMelo Ball signed with PUMA Basketball in 2020 before his rookie NBA season, during which he earned the Rookie of the Year title. The deal, reported at approximately $100 million, promised Ball a signature sneaker line befitting his rising stardom. Over six years, Ball’s partnership has produced five signature sneakers, with the latest PUMA MB.05 launching in August 2025. He has also developed the LaFrance lifestyle sub-line, offering various sneaker models and apparel beyond basketball themes.
Details of the Upcoming Fast & Furious Collaboration
Following past partnerships with popular franchises like Rick and Morty and Teenage Mutant Ninja Turtles, PUMA and LaMelo Ball are releasing a new four-shoe collection tied to the Fast & Furious series. This includes two versions of the PUMA MB.05 and two editions of the LaFrance and LaFrance RNR styles. The designs feature colors inspired by the cars from the movie franchise, including orange, pink, blue, and black.
The collection will officially launch on February 11, 2026, coinciding with NBA All-Star Weekend in Los Angeles. Prices are set at $135 for the MB.05 models and around $115 for each LaFrance silhouette, linking a celebrated athlete with a milestone 25-year film legacy.
Special Event and Availability During NBA All-Star Weekend
PUMA Basketball will host a pop-up activation during the All-Star Weekend in Los Angeles, offering fans a chance to purchase from the Fast & Furious sneaker drop firsthand. While quantities at the event will be limited, the collection will also be available through broader PUMA retail channels and select stores afterward.
Get ready to hit the gas. PUMA x Fast & Furious coming soon. pic.twitter.com/3s2zG3CGSA — PUMA Basketball (@PUMAHoops) January 26, 2026
LaMelo Ball and PUMA unveil its upcoming collaboration with Fast & Furious dropping February 12 🏎️💨 pic.twitter.com/dpqBBL9dJx — Nice Kicks (@nicekicks) January 26, 2026
What the Collaboration Means for Ball and PUMA
This release extends LaMelo Ball’s influence beyond the basketball court into sneaker culture and lifestyle fashion. By marrying the PUMA brand with the celebrated Fast & Furious franchise, Ball solidifies his role as a generational player who appeals to a broad audience. The timing with NBA All-Star Weekend further amplifies the collection’s visibility, heightening anticipation around both his on-court presence and off-court ventures.
Get ready to hit the gas.
PUMA x Fast & Furious coming soon. pic.twitter.com/3s2zG3CGSA
— PUMA Basketball (@PUMAHoops) January 26, 2026
LaMelo Ball and PUMA unveil its upcoming collaboration with Fast & Furious dropping February 12 🏎️💨 pic.twitter.com/dpqBBL9dJx
— Nice Kicks (@nicekicks) January 26, 2026
