On Saturday morning, Philip Lewis of HuffPost revealed that Boardroom, the media company co-founded by NBA star Kevin Durant and agent Rich Klieman in 2019, has let go of its full editorial team. The layoffs came as a surprise to many, indicating an unexpected shift in the company’s strategy. Later that day, Boardroom confirmed they had parted ways specifically with three writers as part of a new direction.
Company Statement Highlights Strategic Refocus on Video
Boardroom released a statement explaining that this move represented a concentrated adjustment involving a limited number of roles. The company is increasing its emphasis on original video content, flagship experiential events, and investments in member clubs, signaling a realignment of priorities. According to the official message,
“As we enter this next phase, we’re focused on prioritizing the areas that will have the greatest impact on our brand and the community.”
“As part of this evolution, we’ve made the decision to part with three writers,”
the statement added.
“This was a focused change affecting a small number of roles as we double down on original video content, expand our flagship experiential moments, and invest in our members clubs. We will continue producing our daily newsletter and working with our existing writing team on several strategic editorial initiatives.”
The company also expressed appreciation for the departing writers, saying,
“We’re grateful for the work that these writers have done for us over the years and we wish them continued success over their next chapters.”
Context and Potential Implications of the Layoffs
Boardroom, known as a sports, media, and entertainment brand centered on the intersection of sports and entertainment, had 25 employees as of a 2022 report by The Athletic. The recent layoffs reduce writing staff but may signal a broader transformation within the organization. While only three positions have been cut so far, such changes can sometimes be a precursor to further staff adjustments.
The company’s shift aligns with its robust presence on social media platforms. Boardroom boasts more than one million Instagram followers, over 840,000 subscribers on YouTube, and around 500,000 followers on TikTok. These substantial audiences suggest a strategic bet on video and visual storytelling to deepen engagement.
Looking Ahead: Boardroom’s Direction and Industry Impact
By prioritizing video content and experiential events, Boardroom is adapting to evolving media consumption habits among sports and entertainment fans. This approach could strengthen its brand by leaning into formats with higher engagement potential, while continuing to build community through member clubs.
As Kevin Durant, Rich Klieman, and their team steer Boardroom through this phase, the company appears focused on maximizing its influence where it believes it can make the greatest impact. The changes will be closely watched by industry observers as Boardroom navigates this transition in an increasingly competitive media environment.
Boardroom, @KDTrey5 media and entertainment company, says they have parted ways with *3* writers as they prioritize areas where they have the greatest impact.
Full Statement from @boardroom: https://t.co/Z3PZrniNPk pic.twitter.com/4mkuY75iur
— Jess Golden (@JGolden5) February 21, 2026
