Kevin Durant has officially launched Team KD, a new name, image, and likeness (NIL) and sponsorship platform in collaboration with his alma mater, the University of Texas. The program, announced through Durant’s media company Boardroom, aims to support student athletes financially while providing exclusive athletic gear. Madison Booker, a standout player for the Texas Longhorns, is the first athlete to join Team KD, sporting the signature KD 6 “Peanut Butter & Jelly” sneakers.
Support Beyond Endorsements: Fostering Education in Sports Business
Team KD will extend beyond simple sponsorships by offering educational opportunities for athletes. In partnership with the University of Texas, the initiative will host an annual sports business summit specifically designed for student athletes and sports business students at the university. The goal is to provide impactful and interactive programming to help participants develop a deeper understanding of the sports business industry. The inaugural summit is scheduled for 2026.
“an annual sports business summit open to all The University of Texas student athletes and sports business students with a goal of creating impactful, interactive programming to foster their education in the business space.”
— Kevin Durant, Founder of Team KD
Anticipated Growth and Impact of Team KD
As the program takes shape, it is expected to expand its reach and offerings to benefit more student athletes at the University of Texas and potentially beyond. The partnership signals a meaningful step in bridging the gap between college athletes and professional-level support, leveraging Durant’s platform and experience. This initiative exemplifies the evolving landscape of athlete endorsements and athlete education while fostering a community that cultivates future sports business talent.
Kevin Durant’s Team KD highlights the emerging trend of former professional athletes investing in the next generation, combining sport, business, and culture. For now, the spotlight shines on Madison Booker as the program’s first signees showcase what this collaboration can achieve on and off the court.
