The Detroit Lions will play a regular-season NFL game in Munich during the 2026 season, marking a significant moment for the team and their wide receiver Amon-Ra St. Brown, whose mother is from Cologne, Germany. The game is set to take place at FC Bayern Munich’s Allianz Arena, with further details such as the exact date, kickoff time, and opponent to be announced when the full schedule is released.
Amon-Ra St. Brown’s Deep Roots in Germany Highlight the Importance of the Game
For St. Brown, the upcoming match in Munich holds personal meaning beyond the typical neutral-site international game. Throughout his life, he has spent numerous summers in Germany, participated in youth football camps across the country, and has been actively involved in growing the Lions’ brand in the DACH region—which includes Germany, Austria, and Switzerland—even before the team officially acquired marketing rights there in 2024. His strong connection to Germany, due to his mother Miriam’s heritage, has made him a familiar face in American football circles across the country.
St. Brown has become a recognizable figure in Germany through his participation in youth football education camps, fan engagements, and cultural appearances. His efforts helped foster a fanbase in a market that was not yet fully developed for the NFL when he started his professional career.
It has been a dream of mine to play a game in my mother’s home country of Germany since coming to the league,
Amon-Ra St. Brown said Tuesday.
I cannot wait to play in front of the incredible fans that I’ve gotten to know through my visits and football camps in the country.
His enthusiasm is shared by the local NFL Deutschland community, which described the forthcoming event as:
Amon-Ra St. Brown und die Lions in Munchen wird ein Fest, which means Amon-Ra St. Brown and the Lions in Munich will be a party.
Their support for me and the country’s instant connection to the Lions brand is inspiring,
St. Brown added,
and I’m looking forward to our team getting to showcase Detroit football on an international scale.
Detroit Lions’ Long-Term Strategy in Germany Culminates in Munich Game
The announcement of the Munich game reflects years of intentional effort by the Detroit Lions to establish and expand their presence in Germany. Since securing the marketing rights for the DACH region in 2024 through the NFL’s Global Markets Program, the Lions have taken concrete steps to deepen their engagement with local fans.
These initiatives include introducing the team mascot Leo Lowe, who features a mane inspired by the German flag, organizing back-to-back Thanksgiving Day Classic watch parties in Cologne, collaborating on a streetwear line with German designer MiDNIGHT, and partnering strategically with Bundesliga club 1. FC Köln in 2025.
This game in Munich represents the culmination of these efforts and underscores the Lions’ commitment to connecting with the German-speaking market.
We are thrilled to be playing internationally and specifically in Munich for the 2026 season,
Lions President and CEO Rod Wood said.
As an organization, we have invested greatly in the German market and are excited to play in front of our passionate German fans.
The 2026 game will mark only the sixth regular-season NFL contest ever held in Germany, highlighting the unique timing and significance for a player like Amon-Ra St. Brown to compete in his mother’s home country. The Lions appear poised to solidify their fanbase in Europe, fueled by the energy of this historic matchup and St. Brown’s personal connection to the region.
A dream come true 🇩🇪 pic.twitter.com/eEduZhlVRf
— Detroit Lions (@Lions) February 24, 2026
Amon-Ra St. Brown und die @Lions in München wird ein Fest! 😍
Das 2026 NFL Munich Game wird das 6. Regular Season Game, das in Deutschland von der NFL ausgetragen wird. Mit dem Deutsch-Amerikaner Amon-Ra St. Brown von den Detroit Lions wird einer der besten Wide Receiver der… pic.twitter.com/Pfy1uSFGiC
— NFL Deutschland (@NFLDeutschland) February 24, 2026
