Maxfli, a golf brand known for its long history of innovation and performance, has announced the extension of its collaboration with PGA TOUR star Ben Griffin through 2028. This new three-year contract continues the partnership that began in 2024, with Griffin, currently ranked 9th in the Official World Golf Rankings, remaining as Maxfli’s brand ambassador and exclusive user of the Maxfli Tour X ball. The agreement also includes prominent Maxfli logo placements on Griffin’s hat and golf bag.
Introducing the New Maxfli Tour X-LS Ball at the WM Phoenix Open
At the WM Phoenix Open this weekend, Ben Griffin will unveil the latest addition to Maxfli’s lineup—the Tour X-LS ball. He will be the first player to use this ball in a PGA TOUR event. Designed as a lower-spin version of the Tour X, the new ball features an updated core and mantle layers that enhance performance. It will be available in limited quantities this summer through retailers like DICK’S Sporting Goods and Golf Galaxy.
Ben Griffin’s Rising Success Since Joining Maxfli
Since partnering with Maxfli in 2024, Griffin has made impressive strides on the PGA TOUR, climbing from 92nd to inside the top 10 rankings. His 2025 season was highlighted by three tournament wins and notable performances in major competitions such as the US Open. Additionally, he earned a captain’s pick for the 2025 US Ryder Cup team and was nominated for the prestigious 2025 Jack Nicklaus Player of the Year award.
Maxfli’s Role in Griffin’s Career Growth
Maxfli has been with me through some of the most pivotal moments of my career,
said Ben Griffin.
Their commitment to performance and quality gives me the confidence to perform at the highest level every week.
Ben’s journey is nothing short of inspiring,
commented Aimee Watters, vice president of brand – vertical brands at DICK’S Sporting Goods.
His resilience and drive perfectly reflect the values we champion at Maxfli. We’re proud to have him represent our brand and continue this partnership as he reaches new heights in his career.
Maxfli’s “Say Less” Campaign Highlights Griffin’s Story
To showcase their shared values of perseverance and performance, Maxfli has launched a new brand campaign titled “Say Less.” The campaign illustrates Griffin’s comeback to professional golf and his alignment with Maxfli’s mission. Created in partnership with Arnold, the advertisement featuring Griffin will premiere on the Golf Channel during the WM Phoenix Open and will be distributed through multiple channels, including broadcast, social media, and streaming platforms.
Implications of the Extended Partnership
This partnership renewal solidifies Maxfli’s commitment to supporting rising stars like Ben Griffin, who embody determination and skill in the competitive world of golf. As Griffin continues to climb the ranks, his association with Maxfli not only boosts the brand’s visibility but also signals the company’s growing influence in the sport. The introduction of the Tour X-LS ball at a high-profile event like the WM Phoenix Open signals Maxfli’s focus on innovation and quality, likely attracting golfers seeking the latest equipment advancements.
