At the 2026 Genesis Invitational, set at the Riviera Country Club in Los Angeles, Calif., golfer Jake Knapp will prominently highlight his Southern California roots through his apparel choices in partnership with Johnnie-O, a premium lifestyle brand known for blending West Coast style with East Coast tradition and Midwest grit. Born in Costa Mesa, Calif., Knapp will feature custom Johnnie-O sportswear reflecting his local connections throughout the tournament week.
Daily Apparel Selections Celebrate Knapp’s Hometown Teams
On Thursday, Knapp will don Johnnie-O’s UCLA Freeborne Quarter-Zip in White over the UCLA Performance Jersey Polo in Blue Palisades, paired with navy Cross Country Flex Pants and a Twilight Cotton Stretch Belt, honoring his alma mater where he excelled as a player. For Friday’s round, he will support his hometown NHL team by wearing the Anaheim Ducks Sully Quarter-Zip in Light Gray layered atop the Anaheim Ducks Stetsons Performance Mesh Polo in Orange, matched with khaki Cross Country Pants and the Farley Waxed Cotton Stretch Belt in Khaki.
On Saturday, Knapp’s attire will include a navy Motion Performance Quarter-Zip Pullover over a Huronn Featherweight Performance Polo in Malibu, teamed with Cross Country Pants in Chrome and a Sand Cotton Stretch Belt. Sunday’s look features an Albus Crewneck Sweater in Light Gray layered on a Performance Jersey Polo in Beach Break, combined with navy Cross Country Pants and a Twilight Cotton Stretch Belt.
Knapp’s Strong Start to the 2026 PGA Tour Season
Entering the Genesis Invitational, Knapp has recorded an impressive start to the season with three top-10 finishes in his first four events. Notably, he tied for fifth place at the Farmers Insurance Open held at Torrey Pines, demonstrating consistent performance poised to continue in Los Angeles.
Johnnie-O Partnership Highlights Local Team Loyalty
Dave Neville, Senior Vice President of Marketing at Johnnie-O, explained the partnership focus, saying,
“When we discussed the partnership with Jake, one of the things he wanted to highlight was his support for his hometown teams,”
and added,
“With our strong licensing business, including the NFL, MLB, NHL, and NCAA, the Genesis Invitational was the perfect tournament to highlight his hometown teams, the UCLA Bruins and Anaheim Ducks.”
Expanding Johnnie-O’s Presence in Golf Through Strategic Signings
In January 2026, Johnnie-O announced multi-year deals with Jake Knapp and fellow golfer J.T. Poston, joining their expanding ambassador roster alongside PGA Tour player Scott Stallings, instructor Parker McLachlin, former caddie Jim “Bones” McKay, the golf comedy group St. André, and content creators Peter Finch and Danny Maude. This growing group enhances Johnnie-O’s influence in the golf community and lifestyle apparel market.
Johnnie-O’s Heritage and Product Range
Founded in 2005 by John O’Donnell and based in Santa Monica, CA, with major operations in Raleigh, NC, Johnnie-O combines West Coast casual with East Coast sophistication. The brand provides a broad variety of premium apparel, footwear, and accessories targeting men, women, and boys. Its collections feature polos with patented details, button-down shirts, bottoms, swimwear, outerwear, and performance gear for active lifestyles. Johnnie-O’s licensed portfolio covers major sports leagues including the NFL, NHL, MLB, and NCAA, distributing through retail stores, golf clubs, and online platforms nationwide.
Looking Ahead: Knapp’s Role and the Impact of the Collaboration
As the Genesis Invitational unfolds, Jake Knapp’s showcase of local pride through Johnnie-O’s apparel not only celebrates his heritage but also underscores the brand’s commitment to integrating style with sporting traditions. This partnership strengthens connections between athletes, fans, and lifestyle branding, setting a precedent for future collaborations during major tournaments.
