The UFC is preparing to absorb a significant loss of $30 million from its upcoming White House event, which is designed to mark the 250th anniversary of American Independence. President Donald Trump announced the UFC fights last summer, and Dana White confirmed plans to host the event in Washington D.C., aiming to deliver a memorable experience despite the financial setback.
Although the card features several high-profile fighters eager to participate, the UFC CEO recognizes the immense pressure to meet the heightened expectations surrounding the show, ultimately accepting considerable losses to stage this special occasion.
Financial Details Shared by TKO Group’s Leadership
Mark Shapiro, president and chief operating officer of TKO Group Holdings, recently provided insight into the fiscal outlook for the White House event. He disclosed that the total cost is projected to exceed $60 million, with the organization only expecting to recoup about half of that amount.
“At the moment, the UFC event at the White House is slated to cost upwards of $60 million,”
Shapiro explained during a recent quarterly financial call (h/t MMA Fighting).
“I think by the time all is said and done with the event and what we pay the fighters and the fan fest that we’re going to have, that could move north.”
Shapiro also described ongoing efforts to monetize related activities around the weekend of events, targeting corporate partners as a primary revenue source to offset expenses.
“We are working to determine, on a parallel track, a package of inventory in and around the weekend of events we can monetize, primarily with corporate partners. (Business to business) players that will offset half of the spend. Even if that $60 (million) goes up or rides up on us, we believe we can offset half of the spend.”
He added further context on partnership opportunities, stating,
“Today, we see as $60 (million), offsetting $30 (million). Now I would mention we have several current and prospective partners that are pursuing multi-year partnerships with TKO assets that likely will be inclusive of the White House event,”
Shapiro said.
Reasons Behind Conor McGregor’s Possible Absence from the Event
The predicted financial loss offers a plausible explanation for why the UFC might be hesitant to feature Conor McGregor on this particular card. McGregor originally expressed interest in making his UFC return during the event on June 14 in Washington D.C., but reports suggest the promotion is considering reserving his appearance for a more lucrative event with revenue from ticket sales and sponsorships.
Ariel Helwani has reported that various factors influence the UFC’s preference to debut McGregor elsewhere, emphasizing the importance of maximizing profit from his star power. This cautious approach aligns with the organization’s apparent priority to manage costs carefully.
Similarly, Ronda Rousey’s potential comeback against Gina Carano was shelved after the Paramount deal commenced, reportedly due to the UFC focusing on more financially sound bookings. This development further underscores the promotion’s strategy of minimizing risk on events that are unlikely to generate profit.
Given these financial considerations, it seems unlikely that fans will witness McGregor making his entrance outside the White House in the near future.
It’s about to get really interesting with Conor McGregor and the UFC.
When asked about Conor’s recent comments, Dana White is doing that thing where he says, “I don’t hear of anything.” I don’t buy that for a second. I believe he hears everything.
I remind you, when the White… pic.twitter.com/J9XCkqJ61Z
— Ariel Helwani (@arielhelwani) January 26, 2026
