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HomePickleball NewsUSA Pickleball NewsLOTTO Signs MLP Star Pablo Tellez to Dominate U.S. Market

LOTTO Signs MLP Star Pablo Tellez to Dominate U.S. Market

LOTTO Signs MLP Star Pablo Tellez: LOTTO Signs Brooklyn Aces’ Pickleball Star Pablo Tellez. Pablo Tellez headlines LOTTO’s first U.S. pickleball collection with DICK’S Sporting Goods. Riding the force of a recent strategic partnership that allows the brand to join the prestigious ownership group of Major League Pickleball Team Brooklyn Aces, LOTTO has now signed the team’s star player.

Pablo Tellez – a top-ranked MLP player recently shifted from the Texas Ranchers to the Brooklyn Aces – joins LOTTO’s strongest roster of over 300 athletes globally.

In conjunction with the announcement of Tellez, the Italian sports brand launches its first U.S. pickleball collection with retailer DICK’S Sporting Goods featuring a variety of paddles – including the ULTIMO Pro (14mm & 16mm), Ultimo (14mm & 16mm), and Arco (16mm), with retail pricing ranging from $150 to $250 – and footwear options for players of all levels.

Tellez expressed gratitude for the opportunity to represent LOTTO, highlighting the brand’s longstanding sports heritage. He noted the exceptional comfort of LOTTO footwear, improving his performance on the court. Since joining LOTTO, he observed a noticeable improvement in his game, attributing it to the advanced design of the LOTTO Ultimo Pickleball Paddle.

“Having the chance to represent a brand like LOTTO with such a long-standing heritage in sports is an amazing opportunity,” “I have never worn more comfortable footwear – LOTTO’s shoes really help me compete at my highest level. I’ve noticed since joining LOTTO a new comfort level on the court and the LOTTO Ultimo Pickleball Paddle has taken my game to the next level.”-( Pablo Tellez )

In June, LOTTO became the first athletic brand to co-own a professional pickleball team and is now the team’s official apparel sponsor with branding integrated into the Aces logo and on player apparel. The brand joined the celebrity ownership group that includes Kevin Durant, Rich Kleiman, Drake, and Michael B. Jordan, among others.

Jameel Spencer, Chief Marketing Officer for Fashion & Athletic Verticals at WHP Global, described the addition of Pablo Tellez to LOTTO’s roster as a strategic maneuver to establish a foothold in pickleball, which is currently the fastest-growing participation sport in the U.S.

“Adding Pablo Tellez to our roster of pro athletes is a strategic move as we build a presence in pickleball – the fastest growing participation sport in the U.S.”

-( Jameel Spencer )

“With our pickleball collection now at DICK’S Sporting Goods stores and online, we are applying the same meticulous approach and attention to detail that has made LOTTO world-renowned for innovation and performance in footwear and apparel for over 50 years.” he added.

DICK’S Sporting Goods serves as the U.S. anchor retail partner for LOTTO’s pickleball products, now available in select DICK’S stores nationwide and online at dicks.com/Lotto.

LOTTO Signs MLP Star Pablo Tellez

News in Brief: LOTTO Signs MLP Star Pablo Tellez

LOTTO has made a strategic move by signing Pablo Tellez, star player of the Brooklyn Aces in Major League Pickleball (MLP), marking their entry into the U.S. market. Tellez, recently traded to the Aces from the Texas Ranchers, joins LOTTO’s athletes. alongside, LOTTO launches its inaugural U.S. pickleball collection in partnership with DICK’S Sporting Goods, featuring a range of paddles and footwear. This collaboration follows LOTTO’s co-ownership of the Brooklyn Aces and positions the brand prominently in the rapidly growing sport of pickleball, utilizing its heritage in sports innovation and performance apparel.
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