Roush Fenway Keselowski (RFK) Racing announced today that AVL RACETECH has officially joined the RFK TeK Alliance, enhancing the team’s connections with leading technology and performance partners. This move formalizes and builds upon the productive collaboration already underway between RFK Racing and AVL RACETECH.
The RFK TeK Alliance focuses on bringing together top-tier companies to foster innovation and technical advancement for RFK Racing. By adding AVL RACETECH, a globally respected motorsport technology provider, the alliance gains expertise particularly in vehicle dynamics simulation and race car development.
AVL RACETECH’s Role and Experience in Motorsport Technology
AVL RACETECH is the motorsport division of Austrian mobility technology firm AVL and has been a significant player in racing technology for more than 25 years. The company partners with teams and manufacturers across 17 racing series worldwide, offering engineering, testing, simulation, and manufacturing services tailored to elite motorsports. With a strong reputation as a trusted supplier, AVL RACETECH delivers highly advanced solutions designed to meet rigorous competition demands.
Ellen Lohr, Director Motorsport at AVL, highlighted the significance of this new relationship:
“Joining the Tek Alliance as partners marks our first publicly visible cooperation in NASCAR, a motorsports series in which we have been active for many years,”
she said.
“Through this partnership, we aim to demonstrate how our simulation software products support teams in preparing for race wins and championship success.”
RFK TeK Alliance Embraces Advanced Simulation for Competitive Edge
Samantha Lunt, Director of Vehicle Dynamics and the RFK TeK Alliance, expressed strong enthusiasm about the new partnership. She said,
“We couldn’t be more excited to partner with AVL RACETECH. With limited track time, accurate vehicle simulation has become essential in extracting performance, and AVL RACETECH sets the standard in the industry. This partnership is another step forward in our ability to unload fast and competitive cars each and every weekend, focusing on putting Ford Racing in victory lane.”
RFK Racing has utilized AVL RACETECH’s AVL VSM™ RACE dynamic vehicle simulation software in its race preparation for several years. The formal alliance now reinforces their collaboration, emphasizing a shared dedication to performance improvement through data-driven strategies.

Collaborative Vision for Advancing NASCAR Success
Michael Peinsitt, Team Leader Race Engineering at AVL, commented on the partnership’s broader significance:
“RFK Racing is one of the most iconic teams in NASCAR, with a success history that speaks for itself. AVL RACETECH stands for world-class products and services that we deliver to our racing customers, and we are delighted to join the RFK TeK Alliance, further pushing the boundaries of technology as a team effort.”
In conjunction with Ford Racing’s array of technological tools, AVL RACETECH will continue providing advanced simulation solutions and expert technical support to help RFK Racing optimize vehicle performance and decision-making during race weekends. This collaboration reflects RFK Racing’s ongoing commitment to integrating cutting-edge technology and trusted partners to maintain competitiveness at NASCAR’s highest levels.
