23XI Racing announced that CELSIUS, a premium functional energy drink brand, is now the Official Partner and Exclusive Energy Drink provider for Corey Heim and the No. 67 team. This collaboration will showcase CELSIUS branding alongside Heim and the No. 67 Toyota Camry XSE, including a special appearance at the NASCAR Cup Series event at Daytona International Speedway on August 29. The partnership builds upon CELSIUS’ existing connection with Heim from last season.
Extensive Branding and Support Throughout the Season
As an associate partner supporting the No. 67 team, CELSIUS will have its logo and colors prominently displayed on driver uniforms, team equipment, the pit box, and the hauler across the season. Corey Heim, now in his second year as a development driver for 23XI Racing, will compete in 12 Cup Series races this year—marked growth compared to his rookie season. The partnership highlights CELSIUS’ zero-sugar energy drinks and its LIVE. FIT. GO.™ philosophy, providing motivation to the team both on the track and behind the scenes.
Leadership and Driver Express Enthusiasm for the Partnership
Steve Lauletta, president of 23XI Racing, expressed confidence in CELSIUS’ role within the team:
“We’re proud to have CELSIUS on board to support Corey and the No. 67 team this season,”
he said.
“CELSIUS has been a key supporter of Corey, and we look forward to working together as Corey and the team continue to grow and progress.”
Corey Heim also shared his excitement about continuing the relationship:
“I’m very grateful to continue my relationship with CELSIUS and look forward to representing the brand when the No. 67 team races this season,”
he said.
“Whether it’s on the track or off, CELSIUS has been a great partner, and I’m excited to have them alongside me again for what I expect will be a memorable season.”
What This Partnership Means for 23XI Racing’s Future
This exclusive partnership with CELSIUS is poised to energize 23XI Racing’s No. 67 team as Corey Heim takes on a more extensive race schedule and aims for continued growth in the NASCAR Cup Series. The collaboration reinforces the team’s commitment to strong partnerships that support performance, both physically and strategically. With CELSIUS’ branding visible throughout the season, fans and competitors alike will recognize this energetic alliance driving the team forward.
