As NASCAR Cup Series drivers arrive at Daytona International Speedway, Carson Hocevar and his No. 77 Spire Motorsports team are debuting a fresh look for the 2026 season with Spectrum as the primary sponsor. Spectrum’s partnership includes 13 races starting with the iconic Daytona 500 this week, marking a significant collaboration in Hocevar’s rising career.
The 23-year-old driver impressed last season by securing two top-five finishes and nine top-10 appearances in the NASCAR Cup Series, signaling strong momentum entering this new sponsorship era.
Spectrum Highlights Connection Between Racing and Technology
Spectrum’s Executive Vice President and Chief Marketing Officer, Sharon Peters, emphasized the alignment between NASCAR’s core values and Spectrum’s brand identity, noting the sport’s emphasis on speed, passion, and innovation.
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,”
said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum.
She added that both Hocevar and Spire Motorsports are not only fierce competitors but also loyal Spectrum customers. The brand’s fast, reliable Fiber-Powered Internet and seamless connectivity provide fans the ability to follow races in real time from anywhere, while delivering essential technology support to the teams and businesses involved in NASCAR.
“Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
Spire Motorsports Welcomes Spectrum with Enthusiasm
Jeff Dickerson, Co-Owner of Spire Motorsports, expressed excitement about the new partnership, describing Spectrum as an iconic American brand that resonates strongly within the NASCAR community.
“Spectrum is a blue chip, iconic American brand that we know resonates with the NASCAR fan base,”
said Dickerson.
He praised Hocevar’s talent and highlighted the potential of this collaboration, which launches prominently with the Daytona 500. Dickerson called the partnership a perfect match, expressing enthusiasm to see Spectrum engage NASCAR’s passionate audience through the No. 77 team.
“This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
Hocevar Reflects on Longstanding Relationship with Spectrum
For Carson Hocevar, the Spectrum sponsorship represents a full-circle moment in his racing journey. He recalled how the brand featured on his early quarter midget cars and late models during his youth, arranged through a deal his father made to promote his local business.
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,”
Hocevar said.
“It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner.”
He expressed eagerness for the upcoming races and confidence in representing the Spectrum brand on the track.
“I’m eager to get to work and wear the Spectrum blue at Daytona.”
Schedule Highlights for Spectrum-Sponsored Races Featuring Hocevar
Spectrum will serve as the primary sponsor for Hocevar in 13 NASCAR Cup Series races across several key tracks and dates in 2026:
- February 15 – Daytona 500 at Daytona International Speedway, Daytona Beach, Florida
- February 22 – Autotrader 400 in Hampton, Georgia
- April 12 – Food City 500 at Bristol, Tennessee
- May 3 – WÜRTH 400 at Fort Worth, Texas
- May 10 – Go Bowling at The Glen in Watkins Glen, New York
- June 21 – Anduril 250 in San Diego, California
- July 19 – Window World 450 at North Wilkesboro, North Carolina
- September 6 – Cook Out Southern 500 in Darlington, South Carolina
- September 13 – Enjoy Illinois 300 at Madison, Illinois
- October 4 – South Point 400 in Las Vegas, Nevada
- October 11 – Bank of America 400 at Concord, North Carolina
- October 25 – YellaWood 500 at Talladega, Alabama
- November 8 – NASCAR Cup Series Championship in Homestead, Florida
This schedule highlights Spectrum’s sustained involvement throughout the season, placing the brand prominently on Hocevar’s Chevrolet Camaro across diverse venues.
Significance of the Partnership for NASCAR and Fan Engagement
Spectrum’s partnership with Carson Hocevar and Spire Motorsports not only strengthens the commercial backing within NASCAR but also enhances fan experience through superior connectivity. As fans follow races from multiple devices and locations, Spectrum’s Fiber-Powered Internet provides reliable access to live events and behind-the-scenes content.
The collaboration also underscores how longstanding relationships can evolve in motorsports, with Hocevar’s family history with Spectrum enhancing the emotional and community appeal. Going forward, this partnership is expected to increase visibility for Spectrum among NASCAR’s dedicated fan base while supporting Hocevar’s ambition to rise in the competitive field.
