MOORESVILLE, N.C. – Spectrum will be the primary sponsor for Carson Hocevar’s No. 77 Spire Motorsports Chevrolet Camaro in 13 NASCAR Cup Series events during the 2026 season, starting with the prestigious Daytona 500. This multi-year partnership was announced soon after Hocevar secured a contract extension with the team.
Renewing a Partnership Rooted in Hocevar’s Early Racing Years
This collaboration marks a meaningful revival of Spectrum’s support, dating back to Hocevar’s youth when he competed in quarter midget and late model races in Michigan, his home state. Reflecting on the connection, Hocevar noted:
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,”
he said.
He further shared,
“It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.”
Race Schedule for Spectrum’s Sponsorship in 2026
Spectrum’s logo and branding will appear on Hocevar’s car during a variety of notable Cup Series races throughout 2026. These events include:
- Daytona 500
- EchoPark Speedway
- Bristol
- Texas Motor Speedway
- Watkins Glen
- San Diego
- North Wilkesboro
- Darlington (two races)
- St. Louis
- Las Vegas (two races)
- Charlotte (two races)
- Talladega (two races)
- Homestead
Significance of the Partnership Moving Forward
This sponsorship represents a solid endorsement from Spectrum, emphasizing the company’s commitment to supporting Hocevar as he progresses in the NASCAR Cup Series. The tie also highlights a personal milestone for Hocevar, bridging his earlier racing days with his current professional career. As the team prepares for the upcoming season, the partnership is expected to bring fresh momentum for both Hocevar and Spire Motorsports.
One powerful connection.@CarsonHocevar and @GetSpectrum will team up throughout the 2026 season beginning in The Great American Race.
📰: https://t.co/9LSDU3R1de pic.twitter.com/KI6aYlB0ua
— Spire Motorsports (@SpireMotorsport) February 10, 2026
