DAYTONA BEACH, Fla. (Feb. 13, 2026) — NASCAR has formed a groundbreaking alliance with POET, the world’s largest biofuel manufacturer, to become the first major motorsports series to incorporate zero-carbon bioethanol fuel alongside its existing Sunoco partnership. This collaboration aligns with NASCAR’s dedication to advancing innovation, improving performance, and promoting environmental sustainability through its NASCAR IMPACT program.
Integration of POET Branding Across NASCAR Events and Equipment
As part of the agreement, POET will take on a prominent sponsorship role inside NASCAR venues. This season, the company will feature as the sponsor of the POET Restart Zone, one of the most intense and pivotal moments during races at NASCAR-owned tracks. Furthermore, POET’s branding will appear on all NASCAR fuel cans, working in tandem with Sunoco to firmly embed bioethanol within the racing experience.
Leadership Voices on the Bioethanol Collaboration
The partnership with POET reflects our commitment to leverage our platform as a real-world proving ground for innovation,
said Eric Nyquist, Chief Impact Officer of NASCAR.
As the world’s largest biofuel producer, POET’s industry-leading technology will bring zero carbon bioethanol to our Sunoco race fuel blend, helping to drive performance on and off the track for NASCAR.
POET’s Bioethanol Production and Its Role in Sustainability
POET produces over three billion gallons of bioethanol annually using advanced biotechnology and American agricultural resources. This approach not only creates domestically made fuel but also supports rural economies across the United States. The partnership highlights how bioethanol serves as a cleaner alternative that enhances American energy independence.
POET CEO Highlights Bioethanol’s Impact on Racing and Environment
Bioethanol is redefining what’s possible in racing by bringing high octane and maximum performance to the track under the most demanding driving conditions — now with zero carbon intensity,
said Jeff Broin, Founder and CEO of POET.
From the field to the finish line, bioethanol is the cleanest-burning liquid fuel on the market, delivering the same benefits to everyday consumers at the pump. Zero-carbon bioethanol truly changes the game, and POET is proud to power a new era of high-intensity, low-carbon racing with NASCAR.
Environmental and Performance Benefits of Bioethanol Fuel in NASCAR
Bioethanol’s properties improve engine performance by providing high octane levels while decreasing carbon emissions and enabling cleaner combustion. These advantages contribute to a safer and healthier environment for drivers, crew members, and fans. For NASCAR, the use of bioethanol also represents a uniquely American fuel source, connecting the sport with domestic farmers and energy producers.
NASCAR IMPACT Drives Progress Toward Sustainable Motorsports
Through the NASCAR IMPACT initiative, the organization remains committed to investing in technologies and partnerships that reduce environmental footprints without compromising competitive excellence. The collaboration with POET serves as a major step in demonstrating how sustainability and high performance can exist together in professional racing.
