During Super Bowl LX in early February 2026, model and socialite Kendall Jenner released a provocative ad that reignited public interest in her tumultuous relationship with NBA star Devin Booker. The commercial aired during the second quarter and triggered a playful yet tense exchange between Jenner and Booker on social media, drawing widespread attention to their on-again, off-again romance. This development comes amid rumors of the couple’s second breakup in 2025, leaving fans anxious about their current status.
Details of the Advertisement and the Controversial Joke
The ad, titled Bet On Kendall, features Jenner humorously burning basketball jerseys and claiming her wealth stems from betting on NBA games, reflecting her familiarity with basketball through former relationships. A recurring internet joke, dubbed the ‘Kardashian Kurse,’ suggests that athletes tend to lose their peak form when romantically involved with any Kardashian family member. Jenner leaned into this theme during her appearance on The Tonight Show with Jimmy Fallon, promoting the campaign and predicting the New England Patriots as the Super Bowl champions—an assertion that Devin Booker quickly challenged.
Flirtatious Social Media Exchange Between Jenner and Booker
Following Jenner’s Super Bowl commercial airing, Devin Booker reacted to her Patriots pick in a teasing manner. The Phoenix Suns star posted a tweet saying,
“I bet a million the Seahawks get that ring before you do @kendalljenner 🤗.”
In response, Jenner brought up Booker’s ankle injury sustained in a game against the Atlanta Hawks, asking,
“@dbook 🙄 how’s the ankle?”
Unexpectedly, Booker replied with a suggestive comment:
“@kendalljenner come rub it,”
escalating the playful dispute and leaving fans speculating about their relationship status once again.
History of Kendall Jenner and Devin Booker’s Relationship
Kendall Jenner and Devin Booker have had a well-documented, on-again, off-again relationship since 2020, often followed closely by the media and their fans. After initially parting ways in 2022, Jenner briefly dated Puerto Rican rapper Bad Bunny in 2023 before reuniting with Booker in 2024. Rumors of another split arose in 2025, although the couple has remained ambiguous about their status. Earlier in 2025, they were photographed together around Valentine’s Day, sparking speculation of reconciliation despite no official confirmation. Booker has faced public scrutiny and criticism regarding his relationship with Jenner throughout this period.
Bad Bunny’s Possible Diss Toward Devin Booker in His Music
Adding complexity to the situation, rapper Bad Bunny—a past boyfriend of Kendall Jenner—may have taken shots at Booker in his music. The Super Bowl ad aired just before Bad Bunny’s halftime performance at Super Bowl LX, reconnecting the intertwined narratives of Jenner’s personal life and professional engagements. Though highly private about their romance, Jenner and Bad Bunny’s relationship was well reported in 2023, culminating in a breakup by year’s end.
Listeners interpreted lyrics from Bad Bunny’s March 2023 song Coco Chanel as veiled criticism toward Booker. One line states:
“The sun in Puerto Rico heats up more than the one in Phoenix.”
This statement is widely believed to be a subtle jab at Booker during the period when Bad Bunny and Jenner were still together, intensifying the ongoing tension among the involved parties.
Fan Reactions and Ongoing Speculations
The public exchange and layered past between Kendall Jenner, Devin Booker, and Bad Bunny have left social media buzzing with rumors about reconciliations, ongoing feuds, and potential new developments in their relationships. Jenner’s Super Bowl commercial brought these personal dynamics into the spotlight once again, feeding the fervor of online fans eager to decipher the subtext of their interactions.
As the situation unfolds, it highlights the challenges celebrities face when their personal lives intersect with their public personas, especially amid the intense scrutiny of modern fandom. Observers will likely continue monitoring Jenner and Booker’s social media and public appearances for clues about what lies ahead in their complicated story.
Kendall Jenner makes a joke about basketball players having bad luck when they date her in her Super Bowl commercial. pic.twitter.com/Oop1URIBiE
— FearBuck (@FearedBuck) February 9, 2026
