Houston Rockets star Kevin Durant has turned his viral “ashy legs” meme into a lucrative partnership with skincare brand CeraVe. The two-time NBA champion is now the face of CeraVe’s global campaign, titled Moisturize Like a Derm, promoting total-body skin hydration while featuring prominently in the brand’s advertising and online content. This collaboration highlights Durant’s real-life experience with dry skin as a genuine way to engage consumers about skincare health.
Social media users have responded broadly to Durant’s endorsement deal, noting that CeraVe recently surpassed $2 billion in global sales, making the partnership notably beneficial for both sides.
“KD really went from “Slim Reaper” to “Smooth Reaper” with the CeraVe partnership. That’s efficiency on and off the court.”
Fans continue to share their thoughts about Durant’s collaboration, highlighting the humorous and relatable aspect of the campaign, especially since Durant has faced longstanding social media jokes about his dry skin visible during NBA games.
CeraVe’s Official Role in the NBA and Durant’s Endorsement Earnings
In October 2025, CeraVe was named the NBA’s Official Skincare and Haircare Partner, entering a multiyear agreement aimed at connecting with fans through tailored content, events, and product placements at league functions. Durant’s involvement helps position him as the brand’s “Face of Legs,” a playful nod to the memes while educating the public on skincare importance.
Reports estimate Durant’s overall endorsement income between $45 million and $50 million annually, a sum that includes deals with major companies such as Nike, Fanatics, Google, and Gatorade.
Durant’s Social Media Interaction Following Warriors Ranking Debate
Kevin Durant recently engaged with fans on X after a Bleacher Report article ranked him as the Golden State Warriors’ best player, placing Steph Curry second. A fan called the story “rage bait,” prompting Durant to respond sharply, highlighting his wit and awareness on social media.
“Way to have self control Tommy,” Durant tweeted. “Prada u.”
Durant joined the Warriors in 2016 after leaving the Oklahoma City Thunder, signing a lucrative two-year contract valued at approximately $54.3 million. He led Golden State to NBA titles in 2017 and 2018, earning Finals MVP honors both times.
Overview of Kevin Durant’s NBA Career and Team Transitions
Throughout his career, Durant has maintained impressive stats, averaging 25.8 points, 7.2 rebounds, and 5.4 assists per game during his time with the Warriors. Since then, he has played for the Brooklyn Nets from 2019 to 2023, then the Phoenix Suns until 2025, before joining the Houston Rockets, where he currently plays.
Durant’s journey across teams and markets has shaped his public image and expanded his influence both on and off the court, now extending into the skincare industry through his collaboration with CeraVe.
Anything I do gotta be official. Even moisturizing. @cerave #CeraVePartner pic.twitter.com/6yFiJZasKP
— Kevin Durant (@KDTrey5) February 10, 2026
Way to have self control Tommy. Prada u
— Kevin Durant (@KDTrey5) November 30, 2025
