Jaylen Brown, fresh off his third triple-double of the season with 23 points, 15 rebounds, and 13 assists leading the Boston Celtics to a win over the Golden State Warriors, found himself focused on a different issue Thursday night. Brown publicly criticized Beverly Hills police for shutting down a brand activation event during NBA All-Star weekend in Los Angeles for his company, 741 Performance, citing frustration over the incident and the misinformation surrounding it.
Details Surrounding the Event Closure and Police Statements
The event was forcibly closed around 7 p.m. local time by Beverly Hills police on the grounds that Brown’s team did not have a required permit. Brown, who streamed part of the encounter live on Twitch, challenged the decision and shared his disappointment with reporters and social media followers. He explained,
“We had a brand activation event. A lot of money was spent on it. Oakley was a great partner of ours. I was just trying to enjoy my time, I wasn’t trying to to bother nobody, and that got taken away, and it got shut down.”
Initially, the Beverly Hills Police Department stated that a permit application had been submitted but denied due to
“previous violations associated with events at the address,”
referring to the home of Oakley founder Jim Jannard. However, later clarifications from the police contradicted their own earlier claims, admitting that no permit application had been submitted and that the property had no record of such violations, revealing conflicting official accounts.
Jaylen Brown Responds to Conflicting Police Claims and Public Confusion
Despite the correction, Brown expressed that the damage to his image and brand trust had already been done through the initial statements. He said,
“I feel like (they) kind of embarrassed me and my brand a little bit, where people were making assumptions, saying that we didn’t go file the proper permits. We found out that was a lie. They put that in their statement. So, why even put that out there in the statement in the first place, if it wasn’t the truth?”
He also called out the police for falsely asserting the property had violations.
“And then, they said the house had violations. That was a lie as well. And then even in the apology, they put out that. So, when do the lies stop?”
Brown asked, highlighting his frustration with what he viewed as dishonesty from officials.
Emotional Impact on Brown and His Team
Brown conveyed that his intentions were simply to enjoy the weekend during All-Star festivities and that the police’s actions disrupted those plans, leaving both him and his team deeply offended.
“I just wanted to enjoy my weekend,”
he said.
“I wasn’t thinking about trying to get into it with the police department, or get into it with Beverly Hills. I’ve never had an issue with Beverly Hills. It’s All-Star Weekend at 7 p.m.”
He continued,
“I just wanted to enjoy myself, and I feel like that got taken away. And I got embarrassed to some degree. … It’s just all around, just a bad look. Leaves a bad taste in my mouth. I’m extremely offended. My team is offended still. I’m not sure what the conclusion is going to be. All I know is that that was some bulls—.”
Ongoing Tensions as Brown Prepares for Upcoming Game in Los Angeles
The Beverly Hills Police Department issued a formal apology hours before the Celtics’ Thursday game, yet Brown admitted the event remained on his mind during his postgame interview.
“I wasn’t even thinking about the game tonight,”
he confessed.
“I was pissed. I was still pissed from (the apology).”
Looking ahead, Brown is scheduled to return to Los Angeles when the Celtics face the Lakers Sunday night at 6:30 p.m. ET. His remarks suggest that tensions with Beverly Hills authorities linger, and the outcome of this controversy has yet to be resolved.
https://twitter.com/danield1214/status/2022923363883327909
Beverly Hills is so trash I’m offended had a great panel about the future of culture with great guest people worked hard for this how dare yall
— Jaylen Brown (@FCHWPO) February 15, 2026
My response to @BeverlyHillsPD pic.twitter.com/cFmIMRJuTu
— Jaylen Brown (@FCHWPO) February 20, 2026
