As the NFL prepares for the upcoming season, teams face the critical task of managing pending free agents, including deciding whether to apply the franchise tag. This tag enables clubs to retain a player who would otherwise become an unrestricted free agent, assuring another season of service without losing the player to another team. Kyle Pitts, the tight end for the Atlanta Falcons, has been designated with the franchise tag in 2026 ahead of the March deadline.
The franchise tag mechanism protects teams by delaying player movement while allowing negotiations for longer contracts or trades. This strategy is commonly used to maintain control over high-value players during the offseason.
Details on Franchise Tag Types and Their Implications
The NFL offers three varieties of franchise tags, each with distinct conditions. An exclusive tag requires teams to offer a guaranteed one-year contract worth at least the higher amount between the top-five salaries at the player’s position or 120% of their previous salary, with no negotiation allowed with other teams. The non-exclusive tag, more frequently used, also guarantees a minimum salary based on similar parameters but permits the player to negotiate externally; teams can either match offers or receive draft compensation if they decline. Meanwhile, the transition tag offers the average salary of the top 10 players at the same position and grants first right of refusal to the current team.

Timeline and Current Utilization of Franchise Tags for 2026
The NFL’s window for applying the franchise tag in 2026 opened on February 17 and will close at 4 p.m. Eastern on March 3. Within this period, teams can officially designate one qualifying player to keep them under contract for the next season.
So far, Kyle Pitts is the only player who has been tagged this offseason. Other potential candidates include notable names such as Daniel Jones, the quarterback for the Indianapolis Colts; running backs Breece Hall of the New York Jets and Travis Etienne of the Jacksonville Jaguars; George Pickens, a wide receiver for the Dallas Cowboys; and defensive end Odafe Oweh from the Los Angeles Chargers.
Projected Salary Figures Associated with Franchise Tags
The official 2026 franchise tag salaries are pending release and will be calculated following the announcement of the NFL’s salary cap. Estimations provided by Spotrac give a strong indication of expected compensation for non-exclusive tags, the format most commonly applied.
The projected salaries include $47,242,000 for quarterbacks, $14,186,000 for running backs, $28,037,000 for wide receivers, and $16,007,000 for tight ends such as Kyle Pitts. Other positions, including offensive linemen, linebackers, defensive tackles, defensive ends, cornerbacks, safeties, as well as kickers and punters, have corresponding estimated salary amounts reflective of their market values in the league.
Significance of the Franchise Tag Decision for the Falcons and NFL Teams
Applying the franchise tag to Kyle Pitts secures one of the Falcons’ key offensive players as they prepare for the 2026 season. This move offers the team additional time to negotiate a potentially long-term agreement or explore trade options if necessary. More broadly, franchise tags remain a crucial tool for teams aiming to balance player retention with salary cap management amid the competitive offseason environment.
As the deadline approaches, further announcements are expected regarding which players other franchises will tag, shaping negotiations and roster strategies across the league in advance of the new year.
