The Dallas Cowboys are inclined to apply the franchise tag to wide receiver George Pickens while continuing negotiations on a long-term agreement, according to team vice president of personnel Stephen Jones. This update was shared on Monday during the NFL scouting combine in Indianapolis as the Cowboys prepare to decide before the March 3 franchise tag deadline. The one-year franchise tag contract could be valued near $30 million.
Pickens’ Breakout Performance Boosts His Value
Pickens, turning 25 next month, emerged as a key offensive player last season following his trade from the Pittsburgh Steelers. He recorded career-best numbers with 93 receptions, 1,429 yards, and nine touchdowns, contributing significantly to one of the NFL’s most productive offenses in the final season of his rookie deal.
Background and Challenges in Pittsburgh
The Steelers originally drafted Pickens in the second round in 2022 after his college career at Georgia. However, his three seasons in Pittsburgh were marred by behavioral concerns, leading Steelers coach Mike Tomlin to question his maturity. Despite these issues, Pickens flourished in Dallas, particularly alongside quarterback Dak Prescott and teammate CeeDee Lamb, despite an incident where both receivers were benched for a missed curfew after visiting a casino in Las Vegas.
Negotiation Dynamics and Comparisons with Lamb’s Contract Experience
Throughout the season, Pickens remained noncommittal on whether he would sign the franchise tag promptly or allow negotiations to progress. This situation echoes previous contract challenges faced by CeeDee Lamb, who delayed an extension after his rookie deal before agreeing to terms shortly before the 2023 season. Lamb, entering his fifth year, was able to exercise a fifth-year option available to all first-round picks.
Recent Signings Reflect Dallas’ Focus on Young Talent
This weekend, the Cowboys secured a $24 million, three-year deal to retain free agent running back Javonte Williams, who revived his career in Dallas with a 1,201-yard rushing season—the highest for a Cowboys running back since Ezekiel Elliott logged 1,357 yards in 2019. Williams, like Pickens, is 25 and represents the team’s investment in emerging talent.
Team’s Commitment to Pickens and Future Outlook
Stephen Jones emphasized the Cowboys’ positive view of Pickens, stating,
“We think the world of him. Love him, and I think he wants to be here. So all that’s a plus.” – Stephen Jones, Vice President of Personnel
The franchise tag decision and ongoing talks highlight the Cowboys’ cautious but committed approach to securing Pickens’ future. How these contract negotiations conclude will impact the team’s offensive strategy and salary cap planning moving forward.
