In a dynamic move to elevate women’s presence in the burgeoning world of pickleball, WNBA‘s Chiney Ogwumike has teamed up with pickleball pro Rachel Hong and Disrupt the Game president Allison Galer to establish the Women’s International Pickleball Association (WIPA). This new organization aims to create a supportive ecosystem ensuring equitable opportunities and representation for female players.
Empowering Women in Pickleball
Chiney Ogwumike, known for her skills on the basketball court, is now making waves in pickleball, recognizing it as a hidden gem in sports. WIPA’s launch marks a crucial moment for female athletes, offering them a platform to compete globally and advocating for fair compensation and sponsorships. With plans for an exclusive world tour and ambitions to influence pickleball’s future as an NCAA or Olympic sport, WIPA stands poised to redefine women’s participation in sports.
I came late to the pickleball game, but it’s really the best-kept secret, as someone that works in media and also currently plays at the professional level, what caught my eye was increasing representation.
-(hiney Ogwumike)
Pickleball’s Rise: From Grassroots to Mainstream
While pickleball has long thrived in grassroots communities, its recent surge into the mainstream owes much to the endorsement of sports icons like Drew Brees and LeBron James. Their investments in Major League Pickleball teams and public endorsements have propelled the sport’s popularity. Former NBA champion Dirk Nowitzki and USWNT star Julie Foudy exemplify its appeal to retired athletes seeking competitive outlets post-career.
Dirk putting the pressure on! pic.twitter.com/W8F6oyMuGR
— Carvana PPA Tour (@PPAtour) October 14, 2022
Pickleball is advancing inclusivity not only by engaging female athletes and investors but also by welcoming older participants. The latest Major League Pickleball tournament showcased teams of five players, spanning from high school students to competitors aged 40 and above. This diverse range underscores pickleball’s appeal across generations and its commitment to fostering a sport accessible to all ages.
News in Brief: Chiney Ogwumike Leads Women Pickleball
In a bold move to enhance women’s presence in pickleball, WNBA star Chiney Ogwumike has partnered with Rachel Hong and Allison Galer to launch the Women’s International Pickleball Association (WIPA). This initiative aims to provide equitable opportunities and representation for female players globally, with plans for a dedicated world tour and advocacy for fair compensation and sponsorships. Pickleball’s recent rise to mainstream popularity, backed by endorsements from sports icons and embraced by retired athletes, highlights its inclusive appeal across generations. The sport’s commitment to engaging diverse participants underscores its role as an accessible and competitive outlet for all ages.
