Veolia Backs Pickleball: A novel sport is making waves in France, blending the joy of play with environmental consciousness. Pickleball, a dynamic fusion of tennis, badminton, and ping-pong, is attracting a growing number of enthusiasts eager to engage in eco-responsible physical activity. This innovative discipline, which has been pioneering sustainable practices since its inception, has caught the attention of Veolia, a champion of ecological transformation who now serves as its official sustainable sponsor.
A Thriving Hybrid Sport
Pickleball, which originated in the United States during the 1960s, quickly captured American audiences. This game, which blends elements of tennis, badminton, and ping-pong, takes place on a smaller court, utilizing specialized equipment such as a perforated plastic ball and wooden or composite paddles.
Having gained popularity across the Atlantic, pickleball has recently found its way to France and Europe. This inclusive and enjoyable sport, suitable for all ages, resonates with individuals seeking to engage in physical activity while minimizing their environmental impact. Estelle Brachlianoff is the Chief Executive Officer of Veolia.
“Pickleball, this fun and unifying sport whose values of inclusiveness and sustainability resonate with those of Veolia, becomes an ideal vehicle to bring people together in an eco-responsible and warm spirit.” – (Estelle Brachlianoff)
Leading The Charge in Sustainability
Pickleball stands out as a pioneer in integrating sustainability into its rules and practices. Pickleball crafted its regulations with environmental considerations for the first time in sports history, resulting in reduced ecological footprints through the use of sustainable equipment and eco-friendly techniques.
Veolia, a global leader in environmental services, has embraced this sustainable ethos by becoming the official sustainability sponsor of pickleball. Through this groundbreaking partnership, Veolia aims to catalyze the ecological evolution of this rising sport, demanding for sustainable solutions and fostering environmental awareness among players.
A Sport of Sustainable Values
Beyond its recreational appeal, pickleball embodies core values of respect, fairness, and solidarity. Players, regardless of skill level, share a common ethos rooted in reverence for fellow competitors and the environment. These values inspire a new generation of champions who prioritize performance alongside environmental stewardship, championing eco-responsible practices both on and off the court.
As pickleball gains traction in France and Europe, this family-friendly and community-driven sport is poised to spearhead a greener and more sustainable era in athletics. Representing a gentle yet profound revolution, pickleball promises not only thrilling encounters on the court but also a commitment to preserving our planet for future generations.
News in Brief: Veolia Backs Pickleball
Pickleball, a novel sport blending tennis, badminton, and ping-pong, gains popularity in France, emphasizing inclusivity and sustainability. With Veolia as its official sustainable sponsor, the game pioneers eco-responsible practices, utilizing sustainable equipment and techniques.
Rooted in values of respect and solidarity, pickleball promotes environmental awareness among players while offering thrilling competition. Assured to lead a greener era in athletics, this family-friendly sport embodies a commitment to preserving the planet.
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