On February 24, 2026, RFK Racing revealed that Graza, a prominent name in single origin Extra Virgin Olive Oils, will act as the main partner for Brad Keselowski’s No. 6 Ford Mustang in the upcoming NASCAR Cup Series race at Circuit of the Americas (COTA) on March 1. Beyond this headline partnership, Graza has committed to a full-season associate partnership with Ryan Preece’s No. 60 Ford Mustang throughout the entire 2026 NASCAR Cup Series season. This collaboration centers on the shared ambition of bold innovation and quality excellence.
Shared Commitment to Boldness and Quality Defines Partnership
Graza’s rise to prominence has been driven by its challenge to conventional olive oil standards, offering top-tier products distinguished by unique packaging and an authentic brand voice. This approach mirrors RFK Racing’s aggressive and innovative racing philosophy, led by co-owner Brad Keselowski and President Chip Bowers. Bowers emphasized,
“They are authentic, bold, and focused on creating a terrific culinary experience that is steeped in quality. That commitment to excellence is what has established fans of their product from the very first taste; we’re proud to be aligned with another best in brand company.”
This alliance represents a fusion of two brands dedicated to standing out in their respective fields.
Graza’s Full Season Presence Amplifies Fan Engagement
In addition to its primary sponsorship at the technical and demanding COTA venue—which marks Graza’s first time as a primary NASCAR partner—the company’s role as a full season associate partner with Ryan Preece guarantees ongoing visibility throughout the 2026 campaign. The partnership aims to energize fan interactions by focusing on an authentic connection that highlights performance on the track and lifestyle off it. Andrew Benin, Graza co-founder and CEO, expressed enthusiasm about the collaboration:
“We’re thrilled to partner with such an outstanding team like Roush Fenway Keselowski (RFK) Racing, and introduce ourselves and our delicious products to their loyal fan base.”
Graza’s Rapid Growth and Innovative Product Line
Established in 2022 by Andrew Benin and Allen Dushi, Graza quickly established itself as a leader in the olive oil category through its fresh, convenient offerings. Its flagship products—Drizzle and Sizzle Extra Virgin Olive Oils—come in easy-to-use squeeze bottles, catering to home cooks seeking quality and simplicity. Graza has since expanded to include refill cans, glass bottles, and Frizzle, a high-heat cooking oil made entirely from olives, showcasing continual innovation. These developments have helped Graza become the fifth-largest olive oil brand in the United States within less than four years, with placement in over 28,000 retail locations nationwide.
About RFK Racing’s Rich NASCAR Legacy
Entering its 39th season in 2026, RFK Racing combines legacy ownership with competitive ambition. Founded by Jack Roush in 1988, the team has become one of NASCAR’s most successful operations, with Roush historically being the first owner to reach 300 wins and achieve eight championships, including consecutive Cup titles in 2003 and 2004. Brad Keselowski, the 2012 NASCAR Cup Series Champion and current co-owner, brings his driving and leadership experience to the team alongside John Henry of Fenway Sports Group. Fenway’s ownership group also manages major sports franchises such as Major League Baseball’s Boston Red Sox, the English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins. Off the track, RFK Racing is renowned for its innovative marketing efforts and digital content that amplify fan involvement.
Looking Ahead: What This Partnership Means for NASCAR Fans and the Season
The partnership between Graza and RFK Racing signals an exciting fusion of premium culinary quality and elite racing performance. Graza’s inaugural primary sponsorship at the challenging Circuit of the Americas race offers a significant platform to expand its brand visibility among NASCAR enthusiasts. Meanwhile, the full-season association with Ryan Preece ensures that Graza maintains a continuous presence in the sport, enhancing engagement opportunities throughout the year.
For RFK Racing, this alliance strengthens its roster of brand partners committed to excellence, pushing competitive boundaries both on and off the track. Fans can expect to see Graza’s branding prominently featured on RFK vehicles, as well as benefiting from the authentic connection the company fosters between product and lifestyle. This partnership exemplifies how NASCAR teams and innovative consumer brands can collaborate to elevate the sport’s appeal and reach.
