Cooper Kupp became the standout voice at Seattle’s Super Bowl LX celebration on the day of the championship parade downtown, delivering a sharp and succinct message that instantly resonated with fans. Speaking last during the rally portion at Lumen Field, Kupp closed with the phrase, “How about them apples?” a pointed reference aimed at New England Patriots supporters after the Seahawks defeated them 29-13 to claim their second Super Bowl title.
The victory and subsequent parade, scheduled with a 10 a.m. rally followed by an 11 a.m. march through the city, drew massive crowds of up to nearly one million fans. Kupp’s short but striking remark captured the energy of the moment, highlighting the rivalry’s significance in front of a packed and electric audience.
The Impact of Kupp’s “Good Will Hunting” Reference
Kupp’s phrase quickly became a viral sensation, linking directly to the iconic Boston-set movie Good Will Hunting, where the line “How about them apples?” is famously used to taunt an adversary. By choosing this quote at the parade, Kupp connected Seattle’s triumph to Boston’s pride and history, heightening the sting of the Seahawks’ win.
The call-out was perfectly timed and perfectly placed, as Seattle had just wrested the Lombardi Trophy from New England, closing the chapter on the Patriots’ dominance. Fans embraced it enthusiastically, treating Kupp’s line like another celebratory moment in the city’s championship story.
Leading up to the parade, Kupp also shared a humorous social media post with a
“how it started vs. how it’s going”
theme related to Jarran Reed’s recruitment of him, cleverly capped with the caption “Say LX,” playing on the phrase “say less” while acknowledging their Super Bowl 60 (LX) achievement. This added a playful but pointed cultural layer to the festivities.
Seattle’s official coverage emphasized the importance of player speeches during the rally, underlining how the team wanted their voices to connect directly with the city’s loyal supporters after winning the title.
Super Bowl parades often produce unforgettable moments and catchphrases, and Kupp’s jab is set to be one of those headline clips that will be replayed far beyond local social media, reaching widespread audiences familiar with the Boston reference.
How the Parade Setup Amplified the Celebration
The day’s events were thoughtfully planned to create an extended celebration rather than a brief appearance. The ticketed trophy event at Lumen Field was a major part of the day, selling out quickly and making the rally a key moment for fans inside the stadium.
Securing the final speaking spot at the rally gave Kupp a prime opportunity to leave a lasting impression, making his brief remarks stand out as a defining moment of the festivities rather than background noise. This planning ensured that the parade’s energy built from the stadium event into the larger downtown procession, which invited an estimated 750,000 to one million people along the route.
The choice to target the Patriots in Kupp’s comment was meaningful: the Seahawks didn’t just win—they defeated a dynasty on the grandest stage. The downtown party atmosphere was the perfect backdrop for this historic win and playful rivalry moment.
Leonard Williams Expresses Commitment Amid Contract Talks
Another significant moment during the rally came when defensive star Leonard Williams addressed the crowd, emphasizing his dedication to Seattle as his new home. Williams’ passionate declaration came in the context of upcoming free agency discussions, signaling his desire to remain with the team.
“We’re not done! I ain’t leaving!“
“I’m not f—— leaving!”
Williams’ remarks underscored his connection to the city and the squad, reflecting on how moving to Seattle has impacted his life. Though the details of his contract situation are pending, he is currently signed under a three-year agreement secured in 2024, a deal he’s spoken positively about while recognizing Seattle’s strong fan support.
Looking Ahead: What Lies Beyond the Celebrations
While the confetti has barely settled, Seattle’s focus must quickly shift toward maintaining momentum. Cooper Kupp’s memorable Super Bowl Parade jab will likely be revisited throughout the offseason, especially as Seahawks fans continue to enjoy celebrations and revisit highlights involving their longtime rivals, the Patriots.
Meanwhile, Leonard Williams’ future remains an important question for the Seahawks organization. His role as a key pass-rush player is vital for maintaining the team’s competitive edge, and Seattle’s front office faces the challenge of retaining core talent to keep their title hopes alive for the next season.
The combination of iconic moments like Kupp’s rally speech and critical contract conversations like Williams’ sets the stage for a tense but hopeful offseason, with fan anticipation building for the challenges ahead.
Leave it to @CooperKupp to drop the Good Will Hunting reference at the @Seahawks victory parade 😂https://t.co/GgxDSjpkhx
— Erik C. Anderson (@ErikCAnderson) February 11, 2026
Say LX. pic.twitter.com/HZHRy3YByF
— Cooper Kupp (@CooperKupp) February 10, 2026
Brought home the hardware. pic.twitter.com/UmQBFJHXY1
— Seattle Seahawks (@Seahawks) February 11, 2026
Terrific to hear Leonard Williams confirm he’s coming back next year. There was some question if he might retire on top.
“We’re not done! I ain’t leaving!“
— Brian Nemhauser (@hawkblogger) February 11, 2026
