Sprite, in collaboration with the NBA, has introduced a limited-edition set of 17 cans featuring various NBA teams alongside a special Unrivaled series highlighting WNBA players. This campaign, beginning this week and available through March, celebrates basketball culture while offering fans an exciting way to connect with their favorite teams and players.
Details Behind the NBA and Unrivaled Can Series
The Coca-Cola Company, which owns Sprite, revealed that these cans spotlight 17 different NBA teams, each design crafted to reflect the unique spirit and pride of its hometown and basketball culture. In addition to the NBA-themed cans, the Unrivaled collection showcases two separate cans featuring eight WNBA athletes, providing a dedicated platform for women’s basketball within this initiative.
The NBA teams featured include the Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Los Angeles Clippers, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Utah Jazz, and Washington Wizards. The Unrivaled cans are divided into two groups: the first includes Lexie Hull, Brittney Sykes, Napheesa Collier, and Skyler Diggins, while the second showcases Kate Martin, Dearica Hamby, Rhyne Howard, and Breanna Stewart.
These designs are more than collectibles; they serve as visual tributes that fans can proudly display as symbols of their team loyalty and local basketball enthusiasm. The Unrivaled cans will be available specifically in the Northeast, Las Vegas, and Florida markets, while the NBA-themed cans will be found in respective local retail markets.
Availability and Impact on Fans and Collectors
Basketball fans and collectors alike will appreciate this campaign, which not only fuels excitement for the ongoing seasons but also adds unique memorabilia to their collections. By embedding the essence of each city‘s basketball identity into the can designs, Sprite and the NBA deepen fan engagement and promote the sport with thoughtful creativity.
With the campaign running through March, fans are encouraged to act quickly to obtain these limited-edition cans. The inclusion of WNBA players within the Unrivaled series also reflects the growing recognition and celebration of women’s professional basketball.
